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Summary
The first - ever comprehensive viewership data release fromNetflixin December 2023 offers unprecedented access to the performance metrics of the giant streaming serving . That being say , there are some obvious flaws with the style that Netflix has chosen to release the viewership data which appears to have been intentional despite the new layer of transparency the2023 Netflix Engagement Reportoffers . Netflix prefaced the acquittance of the report with a reminder that the " hour take in " metric does not ponder the overall success of any give cinema or television set series .
The recent " What We Watched " involvement report provides insider data point on the full viewership for Netflix original and licensed title – more than 18,000 sum – between the calendar month of January and June 2023 . While having access to this case of data is incredibly helpful to production company , studio apartment , thousands of cast and crew members , and industry - facing media electrical outlet , the tilt still does n’t paint the most detailed picture of what titles are performing considerably on Netflix outside of the six - month windowpane . The sound indicant of what performs well on a weekly and monthly cornerstone continues to be the frequently update Top 10 leaning find on the platform itself .
Zack Snyder ’s sci - fi epic , Rebel Moon – Part One : A Child of Fire , debut as the issue one moving picture on Netflix ’s Global Top 10 despite the uncollectible reviews .
Netflix’s Engagement Report Finally Lets Us See What “Success” Looks Like In Streaming
The most interesting part of Netflix ’s 2023 Engagement Report is that it does n’t specialise between films and television series , instead lean all of their licence and original content in club of full hours viewed . Off the bat , this creates a passably warped way of analyse the data as television series inherently have farseeing runtimes than movies , forcing the spectator to take a few excess whole tone to harness a more contemplative picture of what is actually the most democratic content on the chopine during the limited window . Because of this , The Night Agentseason 1 looks like the most successful opus of message on Netflix base on total hours viewed .
Netflix ’s Top 10 lean is n’t learn by total hours viewed but rather by another metrical , " opinion " , which is evaluate by dividing hours viewed by runtime . It ’s unclear why Netflix did n’t need to go the special step by offering the views metrics alongside the total hours viewed , as this would have cater a much clearer and more precise ranking of their content . “Views " and full hour watched also do n’t take into account actual engagement metrics , such as the closing of a series from scratch line to goal . Netflix has plain settle to keep those level of reference under wraps to maintain a competitory advantage with other streaming serving .
Netflix’s Data Makes Comparisons More Tricky Than You Think
There is so much that Netflix could have done to make their Engagement Report more approachable and exploiter - favorable , but as co - CEO Ted Sarandos has posit , it would be offering too much worthful intelligence service and strategical data that would ultimately injure their business ’s corporate " art and science " model . The end issue is a report that is undeniably factual and see-through but resourceful only up to a certain extent , specially since it covers such a limited window of time . While serial such asThe Night Agentseason 1 andGinny & Georgiaseason 2 top the engagement list , their ranking are inflated by external divisor such as release appointment and runtime , making comparisons much catchy than they need to be .
Zac Efron and Seth Rogen ’s 2014 bromantic comedy finds new success on Netflix as it reaches the streaming service ’s Top 10 in the United States .
Netflix Is Concealing Data On Different Release Strategies
Despite Sarandos claiming that the release of the Engagement Report was spearhead several age ago rather than being a lineal reply to the late WGA and SAG strike , there seems to be some reluctance from Netflix ’s final stage to discharge this data in the first place . Notably , the popular Netflix seriesWednesdayremained in the fifth overall point on the Engagement Report despite being unblock 5 weeks before the prison term window of the list began . The way that the listing is coordinate is n’t needfully misleading , but it certainly makes it appear to underplay and inflate sealed form of address .
Another example of this isFirefly Laneseason 2 , which was split into two parts , the first of which was put out in December 2022 . The data appear to be plan to conceal the impact of the split release by combining the part 2 viewership within the time skeleton , which was release in April 2023 . In this way , callingFirefly Laneseason 2 the thirteenth most popular piece of streaming content on Netflix during the first one-half of 2023 is correct but also not exactly comprehensivein paint the most exact picture of viewership and engagement throughout the platform .
It’s Impossible To See How The Latest Release Affected Old Shows
The liberation of Netflix ’s Engagement story proscribe access to one of the most fascinating parts of Netflix ’s performance data , which is how young releases affect similar or related content . Sarandos attributes much of Netflix ’s success to its testimonial strategy , which is one of the principal drive agent in getting viewers to " crusade play and stay " , an apparent company motto that he used throughout a recent pressing conference . An example of this is the impact that the May 2023 waiver ofQueen Charlotte : A Bridgerton Story , which add the fifth most hours reckon on the Engagement Report . There ’s no means of equate howQueen Charlotteimpacted viewership ofBridgertonseasons 1 and 2 , or vice versa , from the tilt alone , which would have been insightful entropy that Netflix is unwilling to expose .
Viewership Clearly Isn’t The Only Metric Of Success
Another major aspect of Netflix ’s content scheme that the Engagement Report does n’t fully conquer is the price of yield and/or acquisition . This additional information would for sure contextualize some of the most notable decisions on their content rollout approach and the thinking behind their renewals and cancelations . From the uncommitted data alone , Shadow & Boneseason 2 come along to be one of the most successful and watched pieces of content on Netflix . However , its ranking on the Engagement Report is inflated .
Shadow & Bone ’s rank at # 26 on the Engagement Report is due to its runtime ( nearly 8 total hours ) , discharge date ( smack in the middle of the January - June 2023 time period ) , andthe lack of consideration of its production costs , which would contextualize and justify Netflix ’s decision to strike down the serial . WhileNetflix’s2023 first - one-half Engagement Report is certainly its broad movement at data foil , it contain several fault that ultimately prove that viewership is not the only , or even the most impactful , metric of success .
Source : Deadline , Netflix
