Summary

Howard the Duckhas always had a bite satirical set , so it makes sense that his 50th anniversary special would n’t pull any punches . Despite starring in the first ever Marvel theatrical pic , Howard has been relegate to cameo coming into court and Easter eggs in the years since . That may be why the special ’s first " What If … " report blend in directly for the MCU ’s nonstop content machine .

Renamed " Waugh If … " after the character ’s duckish sigh , each tale in the specialHoward the Duck # 1peeks at how Howard could be integrate into the Marvel Universe . The first story from writer Daniel Kibblesmith , creative person Annie Wu , colorist Ian Herring and letterer Travis Lanham shows what would ’ve materialise ifHoward the Duck ’s presidential campaignhad been successful . Greedy aliens straightaway put down on Earth , learn all the superheroes , and beam the most conformist , halfway - of - the - route versions of their stories to the masses for net income .

What ’s more , knowledgeable fans of Howard know that this is n’t the news report ’s only dig at the massive pudding stone that is Disney .

Howard the Duck reading an issue of Deadpool

Howard the Duck is a cult icon at Marvel , and now he is getting an appropriately barmy 50th anniversary celebration .

Disney’s Had Its Eye on Howard the Duck for a While

infix in 1973 in the Sir Frederick Handley Page ofAdventure Into Fear # 19by Steve Gerber and Val Mayerik , Howard had instant fad appeal . He got his own series in 1976 , and a whirl - off newsprint comic strip a year afterwards . His false presidential runnel in 1976 sell a slew of merch , and Stan Lee claimedHoward the Duck incur thousands of write - in votes(though this has been expose ) . However , one entity that was definitely not a rooter was Disney , which claimed thatHoward was too standardised to its own Donald Duck . Both characters are white , anthropomorphized ducks with standardized color schemes and foul attitudes , so there was grounds for confusion . Marvel accord to a redesign done by Disney animator , and the main point was making Howard wear pants - a fact he complain about heavy in this taradiddle . Given that the redesign hap in 1977 , it ’s even chronologically right for new President Duck to be upset that he has to wear pants now .

In the story , Howard the Duck face off against The Focus Group , the Disney - comparable aliens who are more concerned with marketing and insipid storytelling that appeals to the most people at once . They ’re clear a shaft at the corporation that has spent the last 20 years acquiring massive studio and IPs , wiping out existing continue universes , and rebooting reboots to force more money out of an consultation experiencing franchise fatigue . When Howard postulate if they ’re concerned in him , they endeavor to let him down easy and say him that he’s"more cameo stuff . “This is exactly how he ’s been used since Disney acquire Marvel : he come out in the desktop of theGuardians of the Galaxytrilogy , had a cameo inAvengers : Endgame , and has a vocal line ( provided by Seth Green ) in the Disney California Adventure Guardians ride .

Marvel Phase 5 Needs Howard the Duck More Than He Needs It

Disney and Marvel have been skin with the MCU in Phases 4 and 5 . As they keep producing endless mental object , their strength - that all the stories are interconnected - has become a impuissance . sports fan have line up it hard to keep up with everything and some have stopped watching . It seems funny now to remember that originally , the MCU was a huge gamble ; Iron Man and Captain America were recall of as C - listing heroes , and anAvengersmovie that wed into five other films was a demented idea that in reality worked . Now that the MCU is expected to make billion of dollars on every plastic film , it ’s floundering . A trade name new gamble on a persona like Howard the Duck could be the shot the franchise needs to take off again . Both Rob Zombie and Lea Thompson have said they tilt Howard idea to Disney , and planned streaming serial never got off the earth at either Hulu or Disney+ . Kevin Feige could use another looking at thisHoward the Duck"What If … " to see what his universe really require .

Howard the Duck ( 2023 ) # 1

Howard the Duck ( 2023 ) # 1is available now from Marvel Comics .

Peanuts and golden sky

Robin Curtis and Kirstie Alley as Lt. Saavik in Star Trek.

Howard the Duck looks exasperated as Spider-Man peers through a window at him

Panels from page 10 of the Howard the Duck 50th Anniversary Special. Howard, the US President, talks with aliens called The Focus Group

Donald Duck on the cover of Walt Disney Comics pulls back a page to reveal Howard the Duck from the cover of his complete collection vol 1.

Howard the Duck as portrayed in Guardians of the Galaxy, and as drawn by Joe Quinones.

Howard the Duck 50th Annversary Special cover